ecommerce-d2c · DTC e-commerce brand
Headless re-platform for a high-traffic store
A storefront re-platformed to a headless architecture that held up under launch-day traffic and lifted conversion.
- 1.4s
- Largest Contentful Paint
- +18%
- Conversion rate
- hours
- Campaign launch time
from 4.1s
from days
The challenge
A growing DTC brand's storefront buckled during sales spikes and was slow to change. Every campaign meant a developer ticket and a wait.
What we did
We moved the front end to a fast headless stack, kept the commerce backend, and gave marketing a content model they could edit without engineering. Performance budgets were set from day one.
Stack
Launch day used to be stressful. Now the site just holds, and the team ships campaigns themselves.
More work
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